Project Elf

Open Today

09:00 - 20:00
Project Elf at New Mersey

It’s not Christmas until you snap all the elfie selfies…Project Elf needs YOU!


Saturday 7 December – Saturday 21 December

The elves are taking over New Mersey this Christmas with festive frolics and fun for all the family. Elves big and small will be popping up to entertain, intervene and create a stir wherever they go - your challenge is to spot them!

Boogie along to your favourite Christmas classics in this interactive show that's free for all and open to everyone - elf hats at the ready!

Our real-life elves will then be on a mission to spread joy wherever they go.
Filled with mince pies and mischief, they will sing, dance and joke around, delivering random acts of kindness and Christmas wishes wherever they roam.

Keep your eyes peeled for elves of all shapes and sizes popping up on shelves, in windows and who knows where else.


Snap & Share to Win

Have your camera at the ready to snap away and see how many you can spot. Where will they be hiding next? Join in the fun, snap your elfie selfie with any of our elves throughout Christmas, then share with #ElfAtNewMersey​ for a chance to win a £250 Shopping Vouchers. Terms and conditions apply


You can spot our real-life comedy elves up to mischief and merriment in Centre on the following dates:

Saturday 7 December – 10.30am – 3.30pm

Saturday 14 December - 10.30am – 3.30pm

Sunday 15 December - 10.30am – 3.30pm

Saturday 21 December - 10.30am – 3.30pm

General Opening Times


Additional opening times

New Mersey Speke Store opening times may vary. Food and leisure will be open later – please check retailer websites for further details.

Please note that some retailers may vary from these times.

Search below for the shop details or view the full list of retailers

Getting here

New Mersey
Speke Road
L24 8QB
0151 427 8972
  • Car

    New Mersey is situated on the A561 Speke Road, just 7 miles south of Liverpool city centre between Garston and Speke.  It is within easy reach of the M57, M56 and M62 motorways and close to John Lennon International Airport. 

    There are many eco-friend alternatives to driving. Please visit our Green Travel initiative page for more information.

    If you'd like to contact an individual retailer, please see our Shops and Food and Drinks pages contact information.


  • Train

    Liverpool South Parkway Interchange is the nearest train station to New Mersey. Full timetables are available at Mersey Rail or National Rail

  • Bus

    There are regular bus services between New Mersey and both Runcorn and Liverpool City Centre, with the Arriva 82, 82A and 82D offering a half-hourly service stopping on the main road immediately outside the centre.  

    For full information on bus routes and timetables click here.


Cash machines are located next to O2. 

We have nearly 1,850 free parking spaces, including bays for disabled customers and parent & child.

We are proud that our car park has been issued the Park Mark, an award given by the Police to car parks that have achieved the standards of the Safer Parking Scheme, designed to reduce crime in car parks.

Toilet facilities are located in the following stores: B&Q, McDonalds, and Pizza Hut. Baby changing facilities are located in the following stores: B&Q, McDonalds, and Pizza Hut.


We operate a safe child scheme through which, in conjunction with our stores, we aim to reunite any lost child with their parents or guardian. Please contact any store or security guard for assistance.

A number of stores within the park offer a Click & Collect service - click here for more information.

If you have lost something while visiting New Mersey then please contact one of our Security team on 0151 427 8972 or the stores you visited. Please note that proof of ownership may be requested.

Download centre map