Members from a local Alzheimer’s Society have been given the chance to record memories they can treasure forever through a partnership with New Mersey shopping centre.
Ahead of Dementia Awareness Week (14th to 20th May) staff from our centre and members from Alzheimer’s Society and their carers spent an afternoon at Radio City creating and recording soundbites about their lives in Liverpool.
Each individual had the opportunity to talk about their hobbies, relationships and working lives, and receive a CD and a calendar of their memories as a keepsake to share with family and friends.
New Mersey is one of eight shopping centres identified by our co-owner British Land to launch this project in partnership with The Bauer Academy at Radio City - a national training provider who provide innovative, bespoke training programmes delivered by media industry experts. The partnership forms part of a wider initiative to give staff the chance to become Dementia Friends.
To date, 50 staff at our centre have attended information sessions hosted by Dementia Friends - a national programme organised and run by Alzheimer's Society - which aims to provide greater understanding of the impact of living with dementia.
Neil Ashcroft, Centre Manager at New Mersey said: “With an estimated 850,000 people living with dementia in the UK, New Mersey shopping centre is committed to giving people with dementia and their carers enjoyable shopping and dining experiences. Projects like this help to educate all of us about the condition and connect with new people from the local dementia community.
“Staff within our centre management, security and services teams who have completed their Dementia Friends training wear a forget-me-not flower badge so they’re identifiable and on hand to support our shoppers with dementia, their friends, family members and carers.”
Brenda Stagg, Service Manager at Alzheimer’s Society, said: “Working with the team from New Mersey to document the memories of people affected by dementia was a wonderful experience. I know the recordings are something that they and their families will treasure for a long time.
“The project ties in well to this year's Dementia Awareness Week which is about urging people to be 'United Against Dementia'. Dementia is set to be the 21st century's biggest killer, with someone developing it every three minutes, so that’s why Alzheimer's Society is calling on people to come together to urgently ﬁnd a cure, improve care, and offer help and understanding.”